Customer Success Programs

Happy Customers tell Great Stories

Learn How to Build an Army of Advocates

Customer Success Programs

“Our customers love us but they won’t talk.”
We hear this all the time but in many cases, this statement just isn’t true. Your customers are much more than a marketing tool, they are your most important relationships that keep your business running. Red Javelin knows how to work with your customers and to demonstrate how it can be a “win-win” situation for them and help turn them into advocates.

Happy Customers Tell Great Stories

Buyers increasingly expect to check with their peers before they’ll purchase from a company. If you don’t have an active customer success program, then it is a huge missed opportunity. Happy customers tell your story best – they have been there and done that. They are your best salespeople and can talk about the good, the bad, and the ugly – all of which are helpful to future prospects.

Put Customers to Work for You

Our Customer Success program is a programmatic series of activities that incorporate earned (public relations) and owned (content marketing) media that creates a surround-sound effect to promote customer success.
These activities could include having customers engage with your social media activity, write a blog post or speak on a panel at your conference. In many cases, an advocate relationship is a win-win between company and customer, as the opportunities they unlock are mutually beneficial.

Build an Army of Advocates

It begins with thoroughly interviewing the customer and understanding their motivation for participating in your program. Each customer is different and will require a customized strategy to leverage their success and tell their story.