At our core, we believe that a creative communications strategy can really make the difference on whether or not companies are perceived as merely a player or if they emerge as a market leader. But today, communicating in an emerging market has become a street fighting game. Red Javelin offers senior-level staff to implement cost-effective, proven marketing and communications programs to drive momentum and help our clients become industry leaders.
Lisa Allocca, Co-founder, Red Javelin Communications
Co-Founder
lisa(at)redjavelin.com
Years in the business
Lisa Allocca has over 25 years working with start-up and leading global technology companies in business and marketing roles. She has been published and quoted in a number of industry publications including Network World, InfoWorld, Internet Week, Telephony and Fortune Magazine and is a regular guest lecturer on communications and media strategies at MIT Sloan.
What she loves about marketing for emerging growth tech companies
Loves working with smart and dynamic people who believe in what they are doing, working with the underdog, putting the puzzle pieces together to “out market” the competition, storytelling, the quick pace, watching the market dynamics unfold, helping clients succeed.
Specialties
Understanding how technology and solutions translate into real business value, developing clear and concise messaging, creating interesting and relevant stories, developing strategies to tell those stories, working with reporters, bloggers and analysts on emerging trends, leveraging content from one activity to another.
Past lives
- Director of Communications Services, Charles River Ventures
- Vice President Solutions Marketing, Unisphere, a Siemens Company
- Director of Network Convergence Consulting Practice, Renaissance Worldwide
- Executive and senior management positions at Bay Networks, Xylogics, Cayman Systems
What she does for fun
Spending time with friends and family, passionate about travel, skiing, food and wine.
Education
BS, University of Massachusetts