Red Javelin has been instrumental in helping us to quickly gain brand awareness with new products in new markets. As a company who has recently re-branded itself, this has been critical to achieving broad media and analyst coverage in our target categories.
Barry H. Yanes, Executive Vice President, Sales & Marketing Blue Raven Technology
Red Javelin Communications Adds Leading Cloud Computing, Text Analytics and Local Entrepreneur Organizations As Clients
Navisite, Basis Technology and The Capital Network (TCN) Choose Red Javelin
For Integrated Public Relations & Social Media Services
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Sudbury, MA- January 20, 2010- Red Javelin Communications, Inc., Boston-based boutique content, public relations and social media marketing firm focused on helping B2B and B2C companies worldwide drive sales and promote brands, today announced it has added three new clients to its growing roster of emerging-growth high technology and consumer companies. -Navisite, Andover, MA - (NASDAQ: NAVI), the worldwide leader of cloud-enabled, enterprise-class hosting, managed applications and services. |
Red Javelin Communications Expands Client Roster
Building thought leadership and brand awareness through content creation, social media and public relations
October 20, 2009- Red Javelin Communications, Inc., a leading boutique communications firm that fuses content, public relations and social media, today announced it has added four new clients to its growing roster of emerging-growth high technology and consumer companies.Red Javelins newest clients include:
-LineSider, Danvers, MA has created the first network services virtualization platform that enables enterprises and service providers to automate the provisioning and deployment of network services in cloud computing environments;
-Navarik, Vancouver, Canada is the leader in on-demand software services that automate maritime shipping logistics and physical trade operations in global crude oil, refined products and bulk commodities;
-Atrion International, Montreal, Canada is the recognized leading provider of green, global regulatory product compliance information services.
-Haddad Hakansson, Belmont, MA is a full-service interior design/build firm that creates home environments in New England and New York.
"We are thrilled to be working with innovators and leaders in their respective fields," said Lisa Allocca, co-founder at Red Javelin Communications, Inc. "The Red Javelin team will focus on increasing their reach, driving sales and thought leadership by developing compelling marketing and web content, media relations, events and social media support, digital marketing campaigns and providing strategic counsel both in North America and in Europe."
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Red Javelin Communications Introduces PR & Marketing Package for Technology Start-ups and for Non-US Based Firms Establishing Presence in North America
Promotion in Support of June Innovation Month, Packages Starting at $2,500 per month
June 17, 2009 - In support for Innovation Month in New England and in response to the restricted budget and communications needs of start-ups, Red Javelin is introducing a Technology Marketing Package for Start-ups and Non-US based firms that want to establish a presence in North America. The package begins at $2,500 per month and is specifically designed for entrepreneurs and young companies who want a cost-effective PR and marketing program to raise visibility, establish brand, generate demand for products and services, and ultimately, drive sales.
Depending on your goals, here is a sample of the activities that could be included in your package:
-Create crisp, value-based keyword-rich messaging, content, and sales tools to differentiate from the pack
-Implement creative PR to secure coverage in trade, online, business press and blogosphere to launch your company and products and keep the momentum going to drive sales or secure needed funding
-Leverage customers experiences to drive new sales
-Create and implement start-up promotional plans
-Start and maintain a blog to establish yourself as an expert
-Secure product reviews and awards to convert prospects into buyers.
-Best practices for SEO content and internet marketing strategies
Each custom program fuses content development with social media and traditional public relations to create an integrated campaign-approach that can be quickly and cost-effectively implemented.
To learn more about this affordable Start-Up Package, please contact Red Javelin at info@redjavelin.com or 1-978-440-8392.
Red Javelin Communications Launches New Content Marketing Services Practice
March 16, 2009- In response to the growing need to provide cost effective, high-value integrated services to technology and consumer companies, Red Javelin Communications today announced the launch of its new Content Marketing Services Practice. Building on dozens of years experience in senior level marketing and analyst roles in the technology and consumer markets, Red Javelin will augment its media relations practice by providing a variety of content marketing services aimed at helping companies develop value-based messaging and content to generate the right leads and clearly differentiate itself against the competition.
Services include:
-Corporate and product messaging
-Online marketing - Keyword research, SEO copywriting, Corporate blogs, Webinars and podcasts, Email campaigns and newsletters, and Viral marketing campaigns.
-Website content and development
-Case study development-Marketing communications - Competitive analysis, Newsletter campaigns, Email campaigns, Product launches, Branding, Webcasts/podcasts, Presentations, Sales/promotional programs
-Marketing strategy and planning
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Red Javelin Communications Launches International PR Support for U.S. Companies
Red Javelin Communications Launches New Hidden Targets Blog to Give Tech Entrepreneurial Companies Insight on Winning Communications Strategies
October 21, 2008- Red Javelin Communications today announced the companys new blog - Hidden Targets at www.hiddentargets.com.
Contributed by various Red Javelin senior-level associates and principals, the blog is aimed at giving technology and consumer entrepreneurial companies advice and insights on the necessary PR and marketing strategies and tactics needed to increase awareness in todays marketplace.
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Red Javelin Communications Wins 4 New Clients
July 1, 2008- Red Javelin Communications today announced that it has won 4 new clients. Leading videoconferencing, e-hospitality, Voice over IP (VoIP) telecommunications, and voice community chat companies selected Red Javelin Communications for media and SEO relations, analyst relations, messaging and speaking programs. The new clients selected Red Javelin for their extensive experience in these industries as well as their no-nonsense, targeted approach to media relations.
The new clients include:
Cedar Point Communications (Derry, NH), worldwide leader in integrated Voice over IP (VoIP) switching technologies for service providers and enterprise telecommunications operators;
Vider Conferencing (Quincy, MA), premiere provider of integrated, high definition, audiovisual (AV) and networked solutions and services;
Vivox (Framingham, MA.)- market leader in voice services for online games and virtual worlds;
GuestCentric (Stamford,CT), premier Software-as-a-Service (SaaS) provider for the independent hotel industry.
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Red Javelin Communications Chosen to Develop Corporate
and Product Messaging for Entrepreneurial Technology Companies
March 1, 2008- Red Javelin Communications today announced that it has been chosen by several technology companies to create value-based, corporate and product messaging platform. Using a unique Red Javelin Messaging BluePrintTM methodology, Red Javelin creates a consensus-based framework for company, market and product messages, resulting in a roadmap of clear, differentiating messages for all communications insuring a consistent integrated program.
We find that company executives have difficulty coming up with strong statement that will help sell its products and services and describe what their company does in easy to understand words, said Red Javelins principal Dana Harris. We are experts at quickly understanding market dynamics, competition and the pain points necessary to develop the messages that will resonate on a companys web site, in their collateral, and in the press.
Red Javelin has recently been chosen by various technology companies for these services, including Send Word Now, ViVox, and Kineticast.
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Red Javelin Communications Wins 4 New Clients
July 1, 2007- Red Javelin Communications today announced that it has won 4 new clients. Leading computer services, performance management, real estate software and enterprise analytics companies selected Red Javelin Communications for media relations, analyst relations, and speaking programs. The new clients selected Red Javelin for their extensive experience in these industries as well as their no-nonsense, targeted approach to media relations.
The new clients are:
-Blue Raven Technology (Wilmington, MA), leading provider of reverse logistics services for aftermarket computer products and repair as well as video consumer electronics and iPod audio products and accessories.
-Akorri (Littleton, MA), The leader in cross-domain performance management for the virtualized data center
-Resolve Technology (Boston, MA) - leading provider of real estate investment management solutions; InforSense (Cambridge, MA), leading provider of embedded enterprise analytics.