The Red Javelin team delivers creative, targeted results. Their expertise in high tech enables them to provide custom recommendations that yield high value results maximizing our return on PR investment. Working only with senior people challenges us to consistently think out-of-the-box and helps us be more competitive in the business intelligence and life sciences markets.

Dave Menninger, Vice President at InforSense

Product and New Company Launches

Launching a company and its products is one of the most important milestone events for an emerging company. You have only one chance to tell your story for the first time and first impressions are lasting impressions. Red Javelin will help you quickly get first mover advantage by developing a targeted and focused strategy and tactics to launch your company and products into the market, taking into consideration a number of factors such as timing, market conditions, and business objectives.

SEO Optimized News Program

Red Javelin packages appropriate content into relevant news releases for the press and online communities. News releases are used to update journalists and bloggers with facts about your company and helps drive your SEO rankings. We develop your news program, secure media coverage and promote your coverage to online audiences using social media tools.

Customer Success Story Program

There is no better testimonial to your innovative solution than a real customer willing to talk about it. Showing how your company helped another solve a problem or gain a competitive edge will drive momentum and generate leads supporting the sales effort.

Thought Leadership PR

Simply put, a thought leader is a recognized leader in one’s field. And thought leadership is much more than making a claim that you are the best in the industry. These individuals are recognized by the outside world as someone that understands their business, the needs of their customers, and the broader marketplace in which their company operates. Thought leadership PR is a means of differentiating your company from others in your field by building a team of credible experts and positioning them within the industry as informative, innovative, insightful sources that the media can call to comment on current industry issues and challenges.

Byline and Feature Story Placement

Bylines and feature stories are powerful sales tools and are used to educate sales prospects. Red Javelin is expert at packaging and proactively pitching your story within the context of industry trends to secure bylines and feature story placement.

Product Reviews

Positive product reviews raise your visibility and put you on the “short list” with potential buyers.

Awards

The publicity and recognition that comes with winning an industry or product award can help your firm move to the short list and accelerate the sales cycle.

Speaking Programs for Executive Visibility

To augment your program, Red Javelin’s will manage all of your speaker and executive visibility programs, targeting specific venues for speeches and presentations, including keynote speeches & panel presentations and create and submit strong speaker proposals to secure quality engagements.

Industry Analyst Relations

With the noise in the market today, companies big and small need to leverage analysts to build brand as much as to build buzz. Industry analysts also play a pivotal role in helping businesses and consumers understand new technologies as well as understand and define fragmented and emerging markets. Red Javelin is expert at navigating the evolving ecosystem of influencers and helps companies build long-term relationships with the most influential industry analysts in their respective markets.

International PR Programs

To increase awareness for your products and services, Red Javelin can augment your U.S.-based program by leveraging efforts here to help you enter new markets. We understand the different nuances in each country and will integrate traditional PR and social media programs to increase your visibility abroad.

Crisis communications

Is your reputation on the line? Is your publicly-held company in a legal battle that is bringing down the credibility of your company? Public perception is paramount in crisis communications and we are experienced at developing and implementing a sound plan and innovative grassroots campaigning strategies that will help sway public opinion.

Media Coaching

Before you with the media, Red Javelin will work with key spokespeople to coach them to most effectively engage with the media. We have found that even the most experienced spokespeople benefit from additional coaching just before a major launch.

ROI Measurement

Measurement is no longer a "nice-to-have". It is becoming a critical requirement for demonstrating the impact of public relations on corporate objectives and managing a company's most important asset - its brand. Red Javelin’s Media Metrics provides quantitative and qualitative measurement designed to help illustrate program progress and help clients build on their success.