As a leading technology provider in the exciting and blossoming industry of online games and virtual worlds, it is essential for us to be able to cut through the clutter of a start-up label and deliver a clear value proposition. We brought in Red Javelin to help us tighten our message and support it with quality case studies so we could bring our market presence to the next level. From day one, they asked all the right questions to guide us in fleshing out our key benefits, and led with exceptional project management and enthusiasm.   I am looking forward to working with them on future projects.

Jennifer Frkanec, Director of Marketing at Vivox

Compelling content is the secret sauce to fueling sales. You can nurture prospects with content that is differentiated and woven with a strong brand promise. However, creating and delivering fresh content is a challenge for most organizations. Here is how Red Javelin can help.

Prospect Blueprint

We begin by learning about your customers and their buying cycle to help you align your marketing efforts with the needs of the buyer. We then map the appropriate content needs to the buy cycle.

Communications Competitive Analysis

Red Javelin examines the marketing and partnering strategies, tactics, and messaging of your top competitors to help you find ways to outmaneuver them for competitive advantage.

Content Mapping & Plan

Red Javelin takes stock of existing content and collateral, internally and on the web, and identifies gaps for future content. We develop a content mapping plan, editorial schedule, and recommendations on how these elements should be integrated into an overall marketing plan.

Message Blueprint

Using a structured, proven process, Red Javelin creates a framework for company, market and product messages. The resulting messaging blueprint provides a roadmap of key messages for all marketing and PR communications, enabling a company to speak with a clear consistent voice to all stakeholders.

Thought Leadership Portal Development

Educating prospects and demonstrating thought leadership is the best way to bring prospects to you. Red Javelin creates and manages a portal of relevant syndicated and corporate content to help establish your company as a leader in your market.

Web Site Development

Red Javelin will work with you to establish a strong web presence that drives leads, reinforces your message and brand, and increases your visibility in the marketplace. Our focus is on driving measurable business results. We can support larger projects such as a complete website re-launch with development of specifications, sitemap, content, and selection and management of design and development agencies or can support specific needs such as writing or refreshing content.

Writing Services and Interactive Media

Creating and delivering a steady stream of fresh SEO-optimized content is a challenge for most organizations. Red Javelin’s seasoned writers combine industry expertise and SEO copywriting skills to create relevant and compelling content to arm your salespeople and promote your brand. Writing services include keyword-rich:

• Customer case studies
• Blog entries
• Bylined articles
• White papers
• Data sheets, solutions briefs, and brochures
• E-newsletters and e-books
• Multimedia presentations
• Videos, Podcasts, Webinars