Laura Often

Media Relations, Social Media, Content Marketing

 

17 years’ experience developing and implementing PR and marketing programs for technology companies ranging from early start-ups to established publicly traded companies.

Laura Often is passionate about making her client’s stories come to life via content marketing and media relations activities. She has experience in a various markets and technologies including martech, telecom, data analytics, managed services, cloud, OTT, customer engagement, cable, video, machine vision, and storage.

At Red Javelin, Laura has provided strategic PR, media relations, content marketing, and social media support for some of the agency’s clients in the cloud, telecommunications, broadband, OTT and machine vision industries. She works with clients to develop compelling content and to place it in leading media outlets.

Prior to joining Red Javelin, Laura worked for Brooktrout Technology (now a Dialogic Company) where she was responsible for managing the day to day public relations activities including placing high-profile speaking slots, pursuing editorial opportunities, working with press and industry analysts and managing the company’s internal communications program. She honed her public relations chops by working at Marenghi PR and Greenough Communications.

Laura currently is an elected member of the Grafton Public School Committee and also serves on the Board of Directors for Apple Tree Arts, a non-profit community school for the arts. Laura earned a B.S. in English with a minor in writing from Hartwick College and lives in Grafton, MA.

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“I love working with really smart people, so I am always learning new technology, new strategies, and new ways to get results. Also, I still get that thrill when I see a great press hit for one of my clients – I love helping clients get their stories told.”

 

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