Laura MacSweeney

Media Relations, Content Marketing

 

25 years’ experience with technology leaders and early-stage companies enhancing their market positions and brands

Laura’s extensive tech PR background enables her to translate client’s technology into stories that resonate with broad audience. Laura’s extensive range of technology and market segment expertise includes analytics, big data, business intelligence, clean tech, enterprise content management, knowledge management, sales force automation, security, supply chain, and RFID. She has guided her clients in adapting their messages to capture opportunities in vertical markets including banking, healthcare, life sciences, manufacturing, pharmaceutical, and retail. Laura has been instrumental in driving thought-leadership programs and establishing executives as industry experts in top-tier publications.

With a creative mix of social media, analyst and media relations, public relations and thought leadership programs Laura helps companies gain maximum visibility and take center stage. Laura has worked with a variety of Red Javelin clients, including Aprexis, Atrion International, Boston Micromachines Corporation, CedarPoint, Digital Reasoning, Fronetics Strategic Advisors, Ignite Sales, Inforsense, M-Files, Prospero Technologies, Qvidian, TraceLink and Xeros.

Before joining Red Javelin Laura was an independent marketing consultant with clients including Strategy Analytics, ConEdison Communications, NMS Communications, PowerSoft, Easel, IBM, SnowShore Networks, Stylus Innovation and .NU Domain Ltd. Before her consulting career, Laura spent eight years at Dun & Bradstreet Software (formerly McComack & Dodge), where she held a variety of marketing and technical positions including business strategist and manager of product marketing. Before that she was a software engineer at Systems Technology Associates.

In her free time, Laura has been a peer advocate for a domestic violence agency, does pro bono work for a local community arts program and runs the Falmouth Road Race annually. Laura earned a B.S. in Business Management with a concentration in Computer Science from University of Massachusetts and resides in Medford, MA.

laura

“I love working with companies to translate their technology into stories that resonate with wide audiences.”

 

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