Dana Harris

Partner

 

Over 25 years’ of experience in market strategy, public relations, digital marketing, management and in-depth knowledge of the technology industry

Ever since entering the technology PR industry 25 years ago, Dana has been driven by the constant state of innovation and excitement of what lies ahead. This passion for helping new and emerging growth companies succinctly communicate and share their stories combined with her strategic thinking and high-energy, persistent style has made her one of the leading tech PR practitioners in the country.

As co-founder of Red Javelin Communications, Dana leads her teams to implement creative, impactful and integrated public relations, social media, content marketing, international PR, and crisis communications programs – for innovators ranging from start-ups to publicly held corporations. She’s an expert in helping early stage companies translating technical innovation into compelling messaging, increasing awareness of their businesses and market categories and creating industry leaders. Always excited about the constant state of innovation, Dana’s latest technology interests include transformative B2B software companies, security, services, consumer internet, edtech, defense tech, travel and really anything that is disrupting an existing industry or changing the way business people or consumers do something.

Prior to founding Red Javelin, Dana was Senior Vice President at Schwartz Communications (MSLGROUP) where she played a critical role in the success and growth of the agency, from 20 to 250 employees, 85 clients and $33 million in revenues. Her clients included Open Market, Security Dynamics (RSA Security), SpeechWorks (Nuance), Be Free, Viaweb (Yahoo), Lycos, Gamesville, MapInfo, NECX, and Xylogics (Bay Networks). Dana was also Account Manager at Tech PR firm Rourke & Co (Manning, Selvage & Lee), Consultant at Schubert Associates, Financial Analyst at BBN Communications and Consultant at Andersen Consulting (now Accenture).

Dana is a mentor for Babson College’s Butler Venture Accelerator program and a judge for Babson College’s Blank Center’s B.E.T.A. Challenge competition. Dana participated on Lincoln-Sudbury Regional High School’s Parent Board, the Foundation for Fighting Blindness as well as various cancer organizations as a cancer survivor herself. Dana holds a M.B.A. from Babson College, a B.S. in Finance and Computer Science from Boston College (Go Eagles!) and currently lives in Sudbury, MA.

dana

“I love the art of packaging a company’s stories for a sustainable competitive advantage, figuring out what will move the needle for a particular client’s business and seeing the results. I thrive on taking a pitch I am passionate about and doing what it takes to get reporters to write about cool, new technologies. Most of all, I love being part of a company’s growth and helping smaller companies rise to successfully compete and win against larger, more formidable competitors.”

 

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